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Boilerplate, fast facts, leadership and brand assets. Use what you need. For anything missing, ask us directly.
About The 808
boilerplateThe 808 is an independent advisory on cloud, AI and security — the territory enterprises now call digital trust. Based in Toronto, it helps organisations choose between vendors, take AI from pilot to production, and put controls in place that hold up under audit.
The 808 takes no referral fees from the vendors it evaluates. Every engagement runs through the same five stages: design and assess, implement, enable, monitor, iterate. It also publishes The Weekly Brief, a ranked and source-checked digest of enterprise software, SaaS, AI and security news.
Fast facts
referenceWhat we do
6 service linesAI strategy & roadmapping · vendor & tool evaluation across AI, SaaS, and cloud security posture (CNAPP, SSPM, CIEM) · governance, risk & compliance · implementation & integration · agentic AI engineering with human-in-the-loop guardrails · team enablement & training. Service detail and status →
Leadership
the bylineAndrew John Baynes
Leads The 808's research and advisory practice. 15 years of experience in enterprise technology: cloud infrastructure, platform strategy and vendor evaluation for enterprise teams.
“Vendor-agnostic advice only stays credible if it survives internal red-teaming before it ever reaches a client. That's not overhead — it's the control that keeps a recommendation defensible.” — Andrew John Baynes, Lead, The 808
Brand assets
editorial useLogo mark, social image and colours, for editorial use.
Logo mark
SVG, transparent background. Download SVG
Brand colours
Text on paper; background in dark mode
Panels in dark mode
Background; text in dark mode
Accent: the TR-808 step LED
Labels in dark mode
TR-808 step colours (categories, sequencer, icons)
Type: Space Grotesk (display), Public Sans (body), Space Mono (labels). All three are on Google Fonts.
Media enquiries
Interviews, comment or fact-checks. A person replies within one business day.